Category: Alterra Mountain Resorts

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Snowmass Opens Thanksgiving Day with 570 Acres of Terrain

Snowmass Opens Thanksgiving Day with 570 Acres of Terrain. Photo: Aspen Skiing Company.

Snowmass will open Thanksgiving Day  for daily operations on 20 trails across 570 acres of terrain Thursday, Nov. 22.

Open terrain will include The Big Burn, Max Park, Powerline Glades, Sneaky’s Glades, Lunch line, Upper Scooper and Lower Hals to the bottom of Village Express. Elk Camp chair will provide access to Bull Run, Grey Wolf, Sandy Park, Bear Bottom, Gunner’s View and the Elk Camp Meadows Beginner area. Terrain will be accessed by the following chairlifts: Village Express, Sam’s Knob, Big Burn, Elk Camp Gondola, Elk Camp Lift, Meadows Lift, Sky Cab, Meadows Carpet and Treehouse Carpet.

Snowmass Tamarack. Snowmass Opens Thanksgiving Day with 570 Acres of Terrain. Photo: Aspen Skiing Company.
Snowmass Tamarack. Snowmass Opens Thanksgiving Day with 570 Acres of Terrain. Photo: Aspen Skiing Company.

“With over 500 acres of terrain open we are bound to have a great holiday weekend on the hill,” says Katie Ertl, senior vice president of mountain operations. “And with more snow in the forecast for opening day and later this week we will continue to open more terrain as conditions improve.”

Elk Camp restaurant and Sam’s Smokehouse will be open for the season, and Up 4 Pizza will be open Thursday, Nov. 22-Sunday, Nov. 25 until daily operations begin Dec. 6.

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Aspen Mountain to Open Early, Saturday, Nov. 17

Mattpowerphotography.com 2/24/15 SkiCo Aspen Mountain Shoot. Aspen Mountain to Open with Skiing and Riding Memorial Day Weekend.

ASPEN SNOWMASS, Colo.—Nov. 9, 2018— Aspen Mountain will open for daily operations Saturday, Nov. 17, five days prior to the resort’s scheduled opening date.

Snowmaking operations began Nov. 1 and have continued at a steady pace throughout the last week due to cold temperatures at night. Alongside snowmaking, recent storm cycles have delivered up to 20 inches of new snow on Aspen Snowmass pushing the snowpack above average.

Aspen Mountain to Open Early, Saturday, Nov. 17. Photo: Aspen Skiing Company.
Aspen Mountain to Open Early, Saturday, Nov. 17. Photo: Aspen Skiing Company.

“With above average snowpack and cold temperatures we have been hard at work preparing the mountain and we are excited to open early for the community and our visitors,” says Katie Ertl, senior vice president of mountain operations. “Opening early is always a great way to kick-off the highly anticipated ski and snowboard season.”

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Valle Nevado is now IKON – IKON Pass announces a partnership with Chile’s Premier ski destination.

A Day Trip to Valle Nevado from Santiago City. Photo: Valle Nevado on a beautiful night.
The IKON Pass Valid for 2019 Winter Season at Valle Nevado

DENVER, CO, November 5, 2018 – Ikon Pass, the new standard in season passes, announces Valle Nevado in Chile as its newest partner, now offering access to nearly 77,000 acres at 37 premier mountain destinations across the planet. The Ikon Pass is available for purchase at www.ikonpass.com and through select travel partners.

In addition to access to winter 2018/2019 at 35 destinations in North America and Japan, Valle Nevado joins Australia’s Thredbo to offer Ikon Pass holders skiing and riding during the Southern Hemisphere’s 2019 winter season. Ikon Pass holders will have seven-day access to Valle Nevado on the Ikon Pass with no blackout dates, and five-day access on the Ikon Base Pass, also with no blackout dates. Valle Nevado’s 2019 winter season will run from June to September.

A lovely balcony to watch the Andes in the afternoon. Valle Nevado is now part of the IKON Pass. Photo: Valle Nevado.
A lovely balcony to watch the Andes in the afternoon. Valle Nevado is now part of the IKON Pass. Photo: Valle Nevado.

Valle Nevado in Chile, located just 90 minutes from the Santiago International Airport, sits at 10,000 feet in the spectacular Andes Mountains, the second highest peaks in the world. It is South America’s foremost mountain destination, offering access to the largest amount of terrain and the most modern lift system on the continent.

“Valle Nevado is an ideal addition to the Ikon Pass community. Now Ikon Pass holders can extend their 2019 season by booking a trip to Chile for the legendary above-treeline terrain in the Andes that Valle Nevado serves up,” said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company. “South America is full of passionate skiers and riders who can also now take advantage of an endless winter with the Ikon Pass as they hit the slopes of North America during the 2018/2019 winter season.”

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Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass

The state of the industry in Colorado - Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass

Alterra is expecting to sell 250,000 of the new IKON Pass while Vail Resorts stated that their sales of the EPIC Pass are up thanks mostly to the $99 military pass. This was the excerpt heard during the annual Governor’s Tourism Conference at the Talisa Hotel in Vail. The “Trends in ski” panel with Alterra’s Head of Sales Bob Stinchcomb, Vail Resorts marketing chief Kieran Cain and Powdr’s Jennifer Rudolph.

Lauren Berlamino, of Karsh Hagan, a marketing, design and tech company started the discussion with where the whole ski industry is in Colorado, noting the challenges of shorter seasons due to climate change and aging demographic. The opportunities to be had are the experiences beyond skiing and the leading the way in sustainability.

Powder Skiing in Back Bowls In Vail, CO. Photo: Vail Resorts. Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass.
Powder Skiing in Back Bowls In Vail, CO. Photo: Vail Resorts. Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass.

One-fifth of skiers are 55 years or older, with some of the most avid participants are aged 70 and older. Skiers and snowboarders visits in the country have increased from 8.7 million in 1996-97 to 9.2 million in 2017-18. Berlamino states that this growth does not correlate with the overall population growth over the past years.

“It kind of sounds like we’re facing an uphill battle, but really Colorado is doing amazing in this industry,” she said. “I think nobody’s better positioned than our state to continue to ride this momentum and be successful amidst all this change that we’re seeing.”

Powder Skiing in Back Bowls In Vail, CO. Photo: Vail Resorts. Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass.
Powder Skiing in Back Bowls In Vail, CO. Photo: Vail Resorts. Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass.

According to the National Ski Areas Association, Colorado’s share of overnight ski trips in the calendar year of 2017 was 21 percent, followed by California at 13.7 percent. Of the 53.2 million skier visits, that’s about 11 million visitors to Colorado.

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Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season

Ajax - Aspen Mountain Snowmaking -picture by Dan Bayer. Aspen Skiing Company. Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season

Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season

 Up to 11 Inches of New Snow in the Last 48 Hours

ASPEN SNOWMASS, Colo.—Nov. 1, 2018—Last night, Aspen Snowmass officially kicked-off snowmaking operations in preparation for the 2018-19 season. With the necessary sustained cool temperatures, the snow guns were fired-up starting the highly-anticipated countdown to the ski/ride season. Aspen Mountain and Snowmass are scheduled to open Nov. 22 followed by Aspen Highlands and Buttermilk Dec. 8.

A lonely snowmaker working in Ajax. Photo: Dan Bayer. Aspen Skiing Company. Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season
A lonely snowmaker working in Ajax. Photo: Dan Bayer. Aspen Skiing Company. Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season

“All of our systems are tested and ready and you should hear the sounds of snowmaking on the streets of Aspen. Bootpacking has started, our maintenance projects are wrapping up and our teams are preparing the mountains for opening day,” says Katie Ertl, senior vice president of mountain operations for Aspen Snowmass.

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Aspen Snowmass Announces The Meeting 14 FilmFest Screenings

The state of the industry in Colorado - Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass

Aspen Snowmass Announces The Meeting 14 FilmFest Screenings,   Presented by Rylo

FilmFest Screenings will take place Oct. 4-6

The Meeting 14, presented by Rylo, FilmFest will take place in Aspen Snowmass Oct. 4-6 and feature screenings of the latest outdoor and ski/snowboard film.  Films will include “Free Solo” By National Geographic, “Would You,” by Jeremy Pancras Visuals, “All In,” by Matchstick Productions, Zig Zag by Level 1, “We Tried,” by Shredbots and “Stay Tuned,” by Absinthe Films. In addition, the FilmFest will once again include the entertaining local’s favorite, NEPSA awards, a short film contest centered on skiing, snowboarding and comedic acts by local and amateur filmmakers. For the second year, the NEPSA awards will include a photo contest, in which local and regional photographers can enter a piece of work that will be displayed in a gallery format prior to the NEPSA video presentation.

The Meeting Aspen 2017 - Photo by Jeremey Swanson. Aspen Skiing Company.
The Meeting Aspen 2017 – Photo by Jeremey Swanson. Aspen Skiing Company.

The following films will be screened at The Meeting 14, presented by Rylo. For full list of film trailers, click here.

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IKON Pass and the NFL’s Denver Broncos enter into a three-year strategic partnership.

NFL's Denver Broncos to enter in an agreement with the IKON pass for three years.

DENVER, Colo., September 6, 2018 – Alterra Mountain Company’s Ikon Pass and the Denver Broncos are teaming up on an integrated multi-year partnership, making the Ikon Pass the Preferred Ski Pass of Broncos Country.

The partnership is designed to provide Ikon Pass exposure to millions of fans nationwide throughout Broncos Country, a passionate group of fans who follow the team and visit Broncos Stadium at Mile High during each Broncos home game.

The IKON Pass signed up a three years agreement with the Denver Broncos to be the Preferred Ski Pass of Broncos Country.
The IKON Pass signed up a three years agreement with the Denver Broncos to be the Preferred Ski Pass of Broncos Country.

Creative elements at Broncos Stadium at Mile High will provide a glimpse into Ikon Pass premium destinations and generate visibility for the multi-resort pass product through branding at the Mile High Mountain Village between Gates 4 and 5 and LED in-stadium signage. The partnership also includes website, TV and radio advertisements and activations featuring appearances by Broncos mascot, Miles, cheerleaders and alumni.

“Football season is here and winter 2018-2019 is around the corner, which means it’s the perfect time to announce a partnership between the Ikon Pass and the Denver Broncos,” said Jimmy Huh, Director Media Marketing. “These are two brands with passionate fan support and a natural fit for anyone who is a fan of the Denver Broncos.”

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Alterra Mountain Company to acquire Crystal Mountain Resort in Washington.

A table with a view of Mount Rainer- Crystal Mountain Resort in Washington state acquired by Alterra Mountain Company.

Expanding Regional Access to the Company’s Family of Destinations. Alterra Mountain Company, the owner of the IKON Pass,  announces that it has entered into an agreement to purchase Crystal Mountain Resort in Washington, which would bring the company’s total to 14 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.

“With the addition of Crystal Mountain Resort in Washington, we are able to expand our reach into the Pacific Northwest and offer our guests incredible experiences in the Cascade Mountains, while also giving Crystal Mountain Resort skiers and riders the opportunity to explore all the other premier destinations on the Ikon Pass,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “Crystal Mountain is Washington’s premier resort and has been a favorite year-round destination for those in the greater Seattle-Tacoma area for years, and we are excited to include it in the Alterra Mountain Company family.”

Crystal Mountain Resort, last acquisition of Alterra Mountain Company - to be enjoyed by IKON Pass holders.
Crystal Mountain Resort, last acquisition of Alterra Mountain Company – to be enjoyed by IKON Pass holders.

Crystal Mountain Resort will be available on the Ikon Pass for winter 2018/2019. Access will be unlimited with no blackout dates on both the Ikon Pass and Ikon Base Pass. (Any Ikon Pass access or benefits at Crystal Mountain Resort is contingent upon the completion of Alterra Mountain Company’s transaction to acquire Crystal Mountain Resort.)

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Aspen to “Give A Flake” In New Ad Campaign

wwwMattpowerphotography.com Jan 27, 2017 Aspen Mountain Groomer Shoot Klug, Packey, Tucker, Seth

KSNO News – With its 2018-19 national advertising campaign—Give A Flake—Aspen Snowmass has once again departed from traditional ski resort marketing. Rather than enticing potential visitors to Aspen Snowmass with pictures of blue skies and bountiful snow, the campaign instead invites them to join the ski resort in becoming activists on behalf of climate change and equal rights.

Aspen Snowmass created Give A Flake in conjunction with Karsh Hagan, a Denver-based marketing, design and technology company that worked with Aspen Snowmass to produce 2017-18’s The Aspen Way, laying the groundwork for this year’s campaign.

The Give a Flake campaign that Aspen has launched as a political campaign this season.
The Give a Flake campaign that Aspen has launched as a political campaign this season.

“Our founding vision, the Aspen Idea, was never about escaping reality or retreating from the world’s challenges. That’s why we are taking the bold step of launching the Give A Flake campaign,” says Mike Kaplan, president and CEO, Aspen Skiing Company. “This is not just an advertising slogan, rather it’s an all-out call to action. Collectively, we are a powerful voice, and by using it, we can make a difference.”

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Experience Japan’s renowned deep powder at Niseko United with the IKON Pass.

Niseko Grand Hirafu, part of Niseko United, now with the IKON Pass, making it the third continent under one ski pass.

The Ikon Pass Now Offers Skiers & Riders Access on Three Continents

Ikon Pass holders will now have access to more than 72,000 skiable acres over three continents with the addition of Niseko United, located on Japan’s northernmost island of Hokkaido. Japan is home to some of the planet’s most plentiful and light snow, making Niseko United a bucket list destination for any skier and rider on the hunt for fresh powder.

You can now experience the legendary powder of Niseko United with the IKON Pass.
You can now experience the legendary powder of Niseko United with the IKON Pass.

Niseko United is regarded as Japan’s premier mountain destination and is comprised of four ski resorts located on one mountain – Grand Hirafu, Hanazono, Niseko Village and Annupuri. Famous for the consistency and quality of its snow, Niseko United receives 50+ feet of snowfall every winter with just 7% of water content from crystallized moisture picked up from the Sea of Japan. Multi-million dollar investments in accommodation and infrastructure make Niseko United an excellent destination for families and powder hounds.

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