Category: Aspen Skiing Company

Posted on

ASPEN SKIING COMPANY RELEASES 2018 SUSTAINABILITY REPORT In the style of Stan Lee

Snowmaking. Photo: Aspen Skiing Company. ASPEN SKIING COMPANY RELEASES 2018 SUSTAINABILITY REPORT In the style of Stan Lee.

 

ASPEN SKIING COMPANY RELEASES 2018 SUSTAINABILITY REPORT in the style of Stan Lee

Departing from its usual format, Aspen Skiing Company’s (ASC) twelfth Sustainability Report is a graphic novel. The report highlights Aspen’s history and details the company’s story of how sustainability became one of ASC’s principal efforts.

Photo: Aspen Skiing Company. ASPEN SKIING COMPANY RELEASES 2018 SUSTAINABILITY REPORT In the style of Stan Lee.
Photo: Aspen Skiing Company. ASPEN SKIING COMPANY RELEASES 2018 SUSTAINABILITY REPORT In the style of Stan Lee.

The report follows ASC’s founding, its journey to find a mission beyond skiing, and the impact of the 2016 election on the company’s renewed commitment to community and the environment. It concludes with ASC’s very public stance in support of tolerance and climate action, and the resulting Give a Flake campaign, which evokes Elie Wiesel’s advice that: “We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. Sometimes we must interfere.”

More benignly, in true Sustainability Report form, the 2018 version includes data on ASC’s carbon emissions and philanthropic contributions.

“Nobody reads corporate sustainability reports – they’re too boring,” says Auden Schendler, senior vice president of sustainability and one of the report authors. “We decided it’s less important to deliver every detail. Instead, we try to tell the story of our strategic and philosophical evolution, with Batman-style graphics.”

Continue reading “ASPEN SKIING COMPANY RELEASES 2018 SUSTAINABILITY REPORT In the style of Stan Lee”

Posted on

Aspen Snowmass Receives up to Eight Inches of New Snow Overnight

Photo: Aspen Snowmass. Aspen Snowmass Receives up to Eight Inches of New Snow Overnight.

Aspen Snowmass Receives up to Eight Inches of New Snow Overnight

Overnight Powder Pancake Day at Aspen Highlands

Aspen Snowmass Snowpack at 120% of Median

Aspen Snowmass welcomed eight inches of new snow overnight Wednesday at Aspen Highlands followed by Snowmass with seven inches, Aspen Mountain with five inches and Buttermilk with three inches.

Photo: Aspen Snowmass. Aspen Snowmass Receives up to Eight Inches of New Snow Overnight.
Photo: Aspen Snowmass. Aspen Snowmass Receives up to Eight Inches of New Snow Overnight.

Since Aspen Highlands received eight inches of new snow, it was announced as a Powder Pancakes day at the mountain. Free pancakes will be handed at Merry-Go-Round restaurant, located mid-mountain on Aspen Highlands, from 10 a.m. to 11 a.m. this morning. This takes place every time an Aspen Snowmass mountain receives eight inches or more of new snow overnight.

As of today, the Aspen Snowmass snowpack is at 120% of median with 3,960 acres of terrain open across all four resorts.

For the detailed snow report, visit www.aspensnowmass.com/our-mountains/snow-report.

Continue reading “Aspen Snowmass Receives up to Eight Inches of New Snow Overnight”

Posted on

20 Inches of New Snow at Aspen Snowmass in the Last Seven Days

Aspen Mountain from the town of Aspen. Aspen Snowmass Releases First-Ever Progress Report on Methane-to-Electricity Plant

20 Inches of New Snow have fallen at Aspen Snowmass in the Last Seven Days. Aspen Highlands Opens Early for the First Time Since 1992

Aspen Snowmass welcomed five inches of new snow in the last 24 hours with accumulations reaching up to 20 inches of snow in the last seven days.

Aspen Highlands opened early today for the first time since 1992 with five inches of new snow on a 40-inch base.

1st December on Aspen Mountain. Photo: Aspen Snowmass. 20 Inches of New Snow at Aspen Snowmass in the Last Seven Days.
1st December on Aspen Mountain. Photo: Aspen Snowmass. 20 Inches of New Snow at Aspen Snowmass in the Last Seven Days.

Aspen Mountain received five inches of snow and Snowmass received four inches in the last 24 hours and the forecast is predicting more snowfall by end of day.

Continue reading “20 Inches of New Snow at Aspen Snowmass in the Last Seven Days”

Posted on

Snowmass Opens Thanksgiving Day with 570 Acres of Terrain

Snowmass Opens Thanksgiving Day with 570 Acres of Terrain. Photo: Aspen Skiing Company.

Snowmass will open Thanksgiving Day  for daily operations on 20 trails across 570 acres of terrain Thursday, Nov. 22.

Open terrain will include The Big Burn, Max Park, Powerline Glades, Sneaky’s Glades, Lunch line, Upper Scooper and Lower Hals to the bottom of Village Express. Elk Camp chair will provide access to Bull Run, Grey Wolf, Sandy Park, Bear Bottom, Gunner’s View and the Elk Camp Meadows Beginner area. Terrain will be accessed by the following chairlifts: Village Express, Sam’s Knob, Big Burn, Elk Camp Gondola, Elk Camp Lift, Meadows Lift, Sky Cab, Meadows Carpet and Treehouse Carpet.

Snowmass Tamarack. Snowmass Opens Thanksgiving Day with 570 Acres of Terrain. Photo: Aspen Skiing Company.
Snowmass Tamarack. Snowmass Opens Thanksgiving Day with 570 Acres of Terrain. Photo: Aspen Skiing Company.

“With over 500 acres of terrain open we are bound to have a great holiday weekend on the hill,” says Katie Ertl, senior vice president of mountain operations. “And with more snow in the forecast for opening day and later this week we will continue to open more terrain as conditions improve.”

Elk Camp restaurant and Sam’s Smokehouse will be open for the season, and Up 4 Pizza will be open Thursday, Nov. 22-Sunday, Nov. 25 until daily operations begin Dec. 6.

Continue reading “Snowmass Opens Thanksgiving Day with 570 Acres of Terrain”

Posted on

Aspen Mountain to Open Early, Saturday, Nov. 17

Mattpowerphotography.com 2/24/15 SkiCo Aspen Mountain Shoot. Aspen Mountain to Open with Skiing and Riding Memorial Day Weekend.

ASPEN SNOWMASS, Colo.—Nov. 9, 2018— Aspen Mountain will open for daily operations Saturday, Nov. 17, five days prior to the resort’s scheduled opening date.

Snowmaking operations began Nov. 1 and have continued at a steady pace throughout the last week due to cold temperatures at night. Alongside snowmaking, recent storm cycles have delivered up to 20 inches of new snow on Aspen Snowmass pushing the snowpack above average.

Aspen Mountain to Open Early, Saturday, Nov. 17. Photo: Aspen Skiing Company.
Aspen Mountain to Open Early, Saturday, Nov. 17. Photo: Aspen Skiing Company.

“With above average snowpack and cold temperatures we have been hard at work preparing the mountain and we are excited to open early for the community and our visitors,” says Katie Ertl, senior vice president of mountain operations. “Opening early is always a great way to kick-off the highly anticipated ski and snowboard season.”

Continue reading “Aspen Mountain to Open Early, Saturday, Nov. 17”

Posted on

Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass

The state of the industry in Colorado - Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass

Alterra is expecting to sell 250,000 of the new IKON Pass while Vail Resorts stated that their sales of the EPIC Pass are up thanks mostly to the $99 military pass. This was the excerpt heard during the annual Governor’s Tourism Conference at the Talisa Hotel in Vail. The “Trends in ski” panel with Alterra’s Head of Sales Bob Stinchcomb, Vail Resorts marketing chief Kieran Cain and Powdr’s Jennifer Rudolph.

Lauren Berlamino, of Karsh Hagan, a marketing, design and tech company started the discussion with where the whole ski industry is in Colorado, noting the challenges of shorter seasons due to climate change and aging demographic. The opportunities to be had are the experiences beyond skiing and the leading the way in sustainability.

Powder Skiing in Back Bowls In Vail, CO. Photo: Vail Resorts. Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass.
Powder Skiing in Back Bowls In Vail, CO. Photo: Vail Resorts. Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass.

One-fifth of skiers are 55 years or older, with some of the most avid participants are aged 70 and older. Skiers and snowboarders visits in the country have increased from 8.7 million in 1996-97 to 9.2 million in 2017-18. Berlamino states that this growth does not correlate with the overall population growth over the past years.

“It kind of sounds like we’re facing an uphill battle, but really Colorado is doing amazing in this industry,” she said. “I think nobody’s better positioned than our state to continue to ride this momentum and be successful amidst all this change that we’re seeing.”

Powder Skiing in Back Bowls In Vail, CO. Photo: Vail Resorts. Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass.
Powder Skiing in Back Bowls In Vail, CO. Photo: Vail Resorts. Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass.

According to the National Ski Areas Association, Colorado’s share of overnight ski trips in the calendar year of 2017 was 21 percent, followed by California at 13.7 percent. Of the 53.2 million skier visits, that’s about 11 million visitors to Colorado.

Continue reading “Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass”

Posted on

Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season

Ajax - Aspen Mountain Snowmaking -picture by Dan Bayer. Aspen Skiing Company. Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season

Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season

 Up to 11 Inches of New Snow in the Last 48 Hours

ASPEN SNOWMASS, Colo.—Nov. 1, 2018—Last night, Aspen Snowmass officially kicked-off snowmaking operations in preparation for the 2018-19 season. With the necessary sustained cool temperatures, the snow guns were fired-up starting the highly-anticipated countdown to the ski/ride season. Aspen Mountain and Snowmass are scheduled to open Nov. 22 followed by Aspen Highlands and Buttermilk Dec. 8.

A lonely snowmaker working in Ajax. Photo: Dan Bayer. Aspen Skiing Company. Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season
A lonely snowmaker working in Ajax. Photo: Dan Bayer. Aspen Skiing Company. Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season

“All of our systems are tested and ready and you should hear the sounds of snowmaking on the streets of Aspen. Bootpacking has started, our maintenance projects are wrapping up and our teams are preparing the mountains for opening day,” says Katie Ertl, senior vice president of mountain operations for Aspen Snowmass.

Continue reading “Snowmaking Operations Underway at Aspen Snowmass for the 2018-19 Season”

Posted on

Aspen Snowmass Announces The Meeting 14 FilmFest Screenings

The state of the industry in Colorado - Alterra expects to sell 250,000 Ikon ski passes while Vail Resorts Epic Pass sales are up thanks to the $99 military pass

Aspen Snowmass Announces The Meeting 14 FilmFest Screenings,   Presented by Rylo

FilmFest Screenings will take place Oct. 4-6

The Meeting 14, presented by Rylo, FilmFest will take place in Aspen Snowmass Oct. 4-6 and feature screenings of the latest outdoor and ski/snowboard film.  Films will include “Free Solo” By National Geographic, “Would You,” by Jeremy Pancras Visuals, “All In,” by Matchstick Productions, Zig Zag by Level 1, “We Tried,” by Shredbots and “Stay Tuned,” by Absinthe Films. In addition, the FilmFest will once again include the entertaining local’s favorite, NEPSA awards, a short film contest centered on skiing, snowboarding and comedic acts by local and amateur filmmakers. For the second year, the NEPSA awards will include a photo contest, in which local and regional photographers can enter a piece of work that will be displayed in a gallery format prior to the NEPSA video presentation.

The Meeting Aspen 2017 - Photo by Jeremey Swanson. Aspen Skiing Company.
The Meeting Aspen 2017 – Photo by Jeremey Swanson. Aspen Skiing Company.

The following films will be screened at The Meeting 14, presented by Rylo. For full list of film trailers, click here.

Continue reading “Aspen Snowmass Announces The Meeting 14 FilmFest Screenings”

Posted on

IKON Pass and the NFL’s Denver Broncos enter into a three-year strategic partnership.

NFL's Denver Broncos to enter in an agreement with the IKON pass for three years.

DENVER, Colo., September 6, 2018 – Alterra Mountain Company’s Ikon Pass and the Denver Broncos are teaming up on an integrated multi-year partnership, making the Ikon Pass the Preferred Ski Pass of Broncos Country.

The partnership is designed to provide Ikon Pass exposure to millions of fans nationwide throughout Broncos Country, a passionate group of fans who follow the team and visit Broncos Stadium at Mile High during each Broncos home game.

The IKON Pass signed up a three years agreement with the Denver Broncos to be the Preferred Ski Pass of Broncos Country.
The IKON Pass signed up a three years agreement with the Denver Broncos to be the Preferred Ski Pass of Broncos Country.

Creative elements at Broncos Stadium at Mile High will provide a glimpse into Ikon Pass premium destinations and generate visibility for the multi-resort pass product through branding at the Mile High Mountain Village between Gates 4 and 5 and LED in-stadium signage. The partnership also includes website, TV and radio advertisements and activations featuring appearances by Broncos mascot, Miles, cheerleaders and alumni.

“Football season is here and winter 2018-2019 is around the corner, which means it’s the perfect time to announce a partnership between the Ikon Pass and the Denver Broncos,” said Jimmy Huh, Director Media Marketing. “These are two brands with passionate fan support and a natural fit for anyone who is a fan of the Denver Broncos.”

Continue reading “IKON Pass and the NFL’s Denver Broncos enter into a three-year strategic partnership.”

Posted on

Aspen to “Give A Flake” In New Ad Campaign

wwwMattpowerphotography.com Jan 27, 2017 Aspen Mountain Groomer Shoot Klug, Packey, Tucker, Seth

KSNO News – With its 2018-19 national advertising campaign—Give A Flake—Aspen Snowmass has once again departed from traditional ski resort marketing. Rather than enticing potential visitors to Aspen Snowmass with pictures of blue skies and bountiful snow, the campaign instead invites them to join the ski resort in becoming activists on behalf of climate change and equal rights.

Aspen Snowmass created Give A Flake in conjunction with Karsh Hagan, a Denver-based marketing, design and technology company that worked with Aspen Snowmass to produce 2017-18’s The Aspen Way, laying the groundwork for this year’s campaign.

The Give a Flake campaign that Aspen has launched as a political campaign this season.
The Give a Flake campaign that Aspen has launched as a political campaign this season.

“Our founding vision, the Aspen Idea, was never about escaping reality or retreating from the world’s challenges. That’s why we are taking the bold step of launching the Give A Flake campaign,” says Mike Kaplan, president and CEO, Aspen Skiing Company. “This is not just an advertising slogan, rather it’s an all-out call to action. Collectively, we are a powerful voice, and by using it, we can make a difference.”

Continue reading “Aspen to “Give A Flake” In New Ad Campaign”