Category: Ski USA

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IKON Pass and the NFL’s Denver Broncos enter into a three-year strategic partnership.

NFL's Denver Broncos to enter in an agreement with the IKON pass for three years.

DENVER, Colo., September 6, 2018 – Alterra Mountain Company’s Ikon Pass and the Denver Broncos are teaming up on an integrated multi-year partnership, making the Ikon Pass the Preferred Ski Pass of Broncos Country.

The partnership is designed to provide Ikon Pass exposure to millions of fans nationwide throughout Broncos Country, a passionate group of fans who follow the team and visit Broncos Stadium at Mile High during each Broncos home game.

The IKON Pass signed up a three years agreement with the Denver Broncos to be the Preferred Ski Pass of Broncos Country.
The IKON Pass signed up a three years agreement with the Denver Broncos to be the Preferred Ski Pass of Broncos Country.

Creative elements at Broncos Stadium at Mile High will provide a glimpse into Ikon Pass premium destinations and generate visibility for the multi-resort pass product through branding at the Mile High Mountain Village between Gates 4 and 5 and LED in-stadium signage. The partnership also includes website, TV and radio advertisements and activations featuring appearances by Broncos mascot, Miles, cheerleaders and alumni.

“Football season is here and winter 2018-2019 is around the corner, which means it’s the perfect time to announce a partnership between the Ikon Pass and the Denver Broncos,” said Jimmy Huh, Director Media Marketing. “These are two brands with passionate fan support and a natural fit for anyone who is a fan of the Denver Broncos.”

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Alterra Mountain Company to acquire Crystal Mountain Resort in Washington.

A table with a view of Mount Rainer- Crystal Mountain Resort in Washington state acquired by Alterra Mountain Company.

Expanding Regional Access to the Company’s Family of Destinations. Alterra Mountain Company, the owner of the IKON Pass,  announces that it has entered into an agreement to purchase Crystal Mountain Resort in Washington, which would bring the company’s total to 14 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.

“With the addition of Crystal Mountain Resort in Washington, we are able to expand our reach into the Pacific Northwest and offer our guests incredible experiences in the Cascade Mountains, while also giving Crystal Mountain Resort skiers and riders the opportunity to explore all the other premier destinations on the Ikon Pass,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “Crystal Mountain is Washington’s premier resort and has been a favorite year-round destination for those in the greater Seattle-Tacoma area for years, and we are excited to include it in the Alterra Mountain Company family.”

Crystal Mountain Resort, last acquisition of Alterra Mountain Company - to be enjoyed by IKON Pass holders.
Crystal Mountain Resort, last acquisition of Alterra Mountain Company – to be enjoyed by IKON Pass holders.

Crystal Mountain Resort will be available on the Ikon Pass for winter 2018/2019. Access will be unlimited with no blackout dates on both the Ikon Pass and Ikon Base Pass. (Any Ikon Pass access or benefits at Crystal Mountain Resort is contingent upon the completion of Alterra Mountain Company’s transaction to acquire Crystal Mountain Resort.)

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Aspen to “Give A Flake” In New Ad Campaign

wwwMattpowerphotography.com Jan 27, 2017 Aspen Mountain Groomer Shoot Klug, Packey, Tucker, Seth

KSNO News – With its 2018-19 national advertising campaign—Give A Flake—Aspen Snowmass has once again departed from traditional ski resort marketing. Rather than enticing potential visitors to Aspen Snowmass with pictures of blue skies and bountiful snow, the campaign instead invites them to join the ski resort in becoming activists on behalf of climate change and equal rights.

Aspen Snowmass created Give A Flake in conjunction with Karsh Hagan, a Denver-based marketing, design and technology company that worked with Aspen Snowmass to produce 2017-18’s The Aspen Way, laying the groundwork for this year’s campaign.

The Give a Flake campaign that Aspen has launched as a political campaign this season.
The Give a Flake campaign that Aspen has launched as a political campaign this season.

“Our founding vision, the Aspen Idea, was never about escaping reality or retreating from the world’s challenges. That’s why we are taking the bold step of launching the Give A Flake campaign,” says Mike Kaplan, president and CEO, Aspen Skiing Company. “This is not just an advertising slogan, rather it’s an all-out call to action. Collectively, we are a powerful voice, and by using it, we can make a difference.”

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Experience Japan’s renowned deep powder at Niseko United with the IKON Pass.

Niseko Grand Hirafu, part of Niseko United, now with the IKON Pass, making it the third continent under one ski pass.

The Ikon Pass Now Offers Skiers & Riders Access on Three Continents

Ikon Pass holders will now have access to more than 72,000 skiable acres over three continents with the addition of Niseko United, located on Japan’s northernmost island of Hokkaido. Japan is home to some of the planet’s most plentiful and light snow, making Niseko United a bucket list destination for any skier and rider on the hunt for fresh powder.

You can now experience the legendary powder of Niseko United with the IKON Pass.
You can now experience the legendary powder of Niseko United with the IKON Pass.

Niseko United is regarded as Japan’s premier mountain destination and is comprised of four ski resorts located on one mountain – Grand Hirafu, Hanazono, Niseko Village and Annupuri. Famous for the consistency and quality of its snow, Niseko United receives 50+ feet of snowfall every winter with just 7% of water content from crystallized moisture picked up from the Sea of Japan. Multi-million dollar investments in accommodation and infrastructure make Niseko United an excellent destination for families and powder hounds.

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The IKON Pass expands regional access into the Pacific Northwest, Midwest and Northeast.

Sugarloaf, now on the IKON Pass. JWalter Photo.

Loon Mountain, Sugarloaf and Sunday River Increase Access; Boyne Highlands, Boyne Mountain, The Summit at Snoqualmie, and Cypress Mountain Join the Ikon Pass Community.

The Ikon Pass community has expanded to all corners of the country with the addition of The Summit at Snoqualmie in Washington, Cypress Mountain in British Columbia and Boyne Highlands and Boyne Mountain in Michigan. Plus, access to Loon Mountain in New Hampshire and Sugarloaf and Sunday River in Maine just tripled.

Access
The Summit at Snoqualmie, Cypress Mountain, Boyne Highlands and Boyne Mountain will offer 7 days each on the Ikon Pass, and 5 days each on the Ikon Base Pass with 10 holiday blackout dates, (Dec. 26 – 31, 2018; Jan. 19 – 20, 2019; Feb. 16 – 17, 2019).

The Summit at Snowqualmie- now on the IKON Pass. Part of Boyne Resorts.
The Summit at Snowqualmie- now on the IKON Pass. Part of Boyne Resorts.

Loon Mountain, Sugarloaf, and Sunday River originally offered 7 days combined between the three destinations on the Ikon Pass, (5 days combined between the three destinations on the Ikon Base Pass) and will now offer 7 days at each destination (5 days at each destination on the Ikon Base Pass), bringing access to 21 days total on the Ikon Pass (15 days total on the Ikon Base Pass).

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The IKON Pass expands into the land of enchantment with Taos Ski Valley as its Latest Partner

Photo: Taos Ski Resort. Avalanche buries two near Kachina Peak.

The Ikon Pass announces that Taos Ski Valley in New Mexico will join the Ikon Pass community for winter 2018/2019, offering expanded access across the Rockies from British Columbia to New Mexico.

Taos is the southern gateway to the Rocky Mountains, nestled in an intimate valley where Spanish Colonial and Native American history meet a European village. The mountain boasts over 100 trails, including expert hike-to terrain on Kachina Peak. Taos Ski Valley is in the midst of a $300 million overhaul with new infrastructure and updated amenities, including the recently opened ski-in/ski-out hotel, The Blake, and a new high-speed quad chairlift for winter 2018/2019.

Taos is a favourite for those looking for some steep runs such as Kachina Peak.
Taos is a favourite for those looking for some steep runs such as Kachina Peak.

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IKON Pass announces unparalleled access to Utah with the addition of Solitude Mountain Resort and Brighton Resort

Solitude Mountain Resort - Photo by Solitude Mountain Resort. Alterra Mountain Company to acquire Solitude Mountain Resort in Utah.

Now Offering Five Destinations in Utah with the IKON Pass

Ikon Pass holders now have access to nearly 10,000 acres of terrain in Utah between Deer Valley Resort, Alta, Snowbird, and now Solitude Mountain Resort and Brighton Resort – the most terrain offered in Utah on any season pass.

Earlier this month, Alterra Mountain Company completed its acquisition of Solitude Mountain Resort located in Big Cottonwood Canyon just 34 miles from the Salt Lake City International Airport (SLC) and less than an hour from Deer Valley Resort. The mountain offers skiers and riders 77 runs, three bowls, and a vertical drop of 2,030 feet across 1,200 acres, plus some of the most impressive off-piste terrain in the country. The quaint base village offers ski-in/ski-out accommodations along with year-round activities for guests.

Solitude Mountain Resort is the last mountain to be acquired by Alterra Mountain Company. They will be included within the IKON Pass.
Solitude Mountain Resort is the last mountain to be acquired by Alterra Mountain Company. They will be included within the IKON Pass.

Continue reading “IKON Pass announces unparalleled access to Utah with the addition of Solitude Mountain Resort and Brighton Resort”

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Vail Resorts closes its acquisition of Stevens Pass Resort in Washington

Cowboy Ridge at Stevens Pass, one of the areas bought by Vail Resorts in its last shopping spree.

Vail Resorts, Inc. (NYSE: MTN) today announced that the Company has closed on its acquisition of Stevens Pass Resort in Washington from Ski Resort Holdings, LLC, an affiliate of Oz Real Estate. The final purchase price, after adjustments for certain agreed-upon terms, was $64 million. Less than 85 miles from Seattle and renowned for its plentiful snowfall, the resort sits on the crest of the Cascade Range within two national forests – the Mt. Baker-Snoqualmie National Forest on the west side, and the Wenatchee National Forest on the east.

Stevens Pass is the last acquisition of Vail Resorts and will be included in the EPIC Pass.
Stevens Pass is the last acquisition of Vail Resorts and will be included in the EPIC Pass.

The 2018-19 Epic Pass, Epic Local Pass, Epic Australia Pass, and Military Epic Pass now include unlimited and unrestricted access to Stevens Pass; the Epic 7 Day and Epic 4 Day Passes now offer seven and four unrestricted days respectively. Additionally, Whistler Blackcomb’s 5 Day and 10 Day EDGE Cards, which are available to residents of Washington State and Canada, allow pass holders to use two of five, or three of 10 days at Stevens Pass or any other Vail Resorts’ owned and operated ski resorts.

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Own your own cat-skiing operation. Silverton Powdercats is for sale for USD 159,000

Silverton Powdercats is out for sale! Photo Silverton Powdercats

Have you ever fancied of owning a cat-skiing operation? Well, the idea is not that difficult if you can get yourself with USD 159,000. Silverton Powdercats, a guiding business that operates in the backcountry of the San Juan Mountains in Southwest Colorado, near Silverton, Telluride and Durango is up for sale for that amount.



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Cat skiing in Silverton opens the terrain to all advanced and expert skiers with backcountry equipment and guides. Own a snowcat operation in Silverton.
Cat skiing in Silverton opens the terrain to all advanced and expert skiers with backcountry equipment and guides.

 Note that Silverton Mountain is NOT for sale, only Silverton Powdercats that is one of the snowcat operations in the area. There are other snowcat operations that are not on sale and will keep on operating as usual.  

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ALTERRA MOUNTAIN COMPANY TO ACQUIRE SOLITUDE MOUNTAIN RESORT IN UTAH

Solitude Mountain Resort - Photo by Solitude Mountain Resort. Alterra Mountain Company to acquire Solitude Mountain Resort in Utah.

Alterra Mountain Company is to acquire Solitude Mountain Resort in Utah.  Alterra Mountain Company announced today that it has entered into an agreement to purchase Solitude Mountain Resort in Utah, which would bring the company’s total to 13 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.



Booking.com


“With its close relationship with Deer Valley Resort, Solitude Mountain Resort is a natural fit for Alterra Mountain Company, and a tremendous addition to our family of destinations. We are especially excited to expand our reach within Utah and offer another ski and snowboard experience in a state known for its exceptional snow and mountain culture,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company.

Solitude Mountain Resort is the last mountain to be acquired by Alterra Mountain Company. They will be included within the IKON Pass.
Solitude Mountain Resort is the last mountain to be acquired by Alterra Mountain Company. They will be included within the IKON Pass.

Solitude Mountain Resort is located just 34 miles from the Salt Lake City International Airport (SLC) and less than an hour from Deer Valley Resort, in the renowned Big Cottonwood Canyon. The mountain offers skiers and riders 77 runs, three bowls, and a vertical drop of 2,030 feet (619 meters) across 1,200 acres, plus some of the most impressive off-piste terrain in the country. The quaint base village offers ski-in/ski-out accommodations along with year-round activities for guests.

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