Skiing, prior to WWII, was a privilege afforded only by the elite few who stayed at some of the most elaborate Victorian hotels spread across the Alps, in between spending time on the slopes.
However, post 1950, things began to change dramatically as the sport got embraced by a wider group of people, especially the British, who were hungry for some outdoor fun after spending years of life in austerity because of the conflict.
In 1953 the travel industry began running ski parties where groups of Britons were invited to travel with the host to the Alps, but the idea of installing a chalet arose only in 1958 when one Colin Murison Small came out with a brochure offering comfortable, though not luxurious, accommodation including catering with wine at dinner at no extra charge.
The price was not only a bargain, but what was more important was the friendly atmosphere which the young Britons truly enjoyed. Additionally, the helping hand offered as they battled with unfamiliar ski equipment and the lift systems, endeared them to the ski chalet concept in no time at all.
The employment of charter flights in the 60s changed things for the better even further because of simplifying logistics. The weekly schedules of the chalet were perfectly adapted to planes arriving with one group and leaving with the previous guests, keeping both the chalet beds and airline seats always full.
Continue reading “Why do Brits love their ski chalet holidays”
You must be logged in to post a comment.